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November 23, 2014, 05:00:51 PM
HireScores.com Recruitment ForumRecruiters, Employers & Suppliers CentreGeneral employer topics (Moderators: HireScores.com admin, HireScoresMark)Recruitment Agency Branding
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Author Topic: Recruitment Agency Branding  (Read 3135 times)
Steph55
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« on: February 25, 2011, 05:13:54 PM »

Hi there, I'm a marketing student researching the effects of recruitment agency branding on competitive advantage. If you are an organisation who is using or looking to use a recruitment agency - your opinion would be much appreciated.
My question is...

As a client how does the branding of a recruitment agency affect your decision whether or not to use them for your recruitment needs?

Thanks!
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Jasper9
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« Reply #1 on: February 26, 2011, 01:11:08 PM »

Brand has nothing to do with it.  It is results that matter!

Most recruitment agencies offer very little and a barely professional at best, and very poor VALUE in the process.

When I am in work and an employer, I never use them!
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Jonathan
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« Reply #2 on: February 26, 2011, 04:04:41 PM »

I disagree 100%. Brand has everything to do with it. Something I've been talking to my wife about lately is Sainsbury's. I "perceive" their food to be of a higher quality than Tesco's. I think this has everything to do with their advertising campaign. I also "assume" that Blue Arrow or Hays (I could name more but those two popped into my head) are two of the best agencies because I've just heard of them more. That may or may not be true but people use what they "perceive" to be the best.
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Steph55
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« Reply #3 on: February 26, 2011, 05:26:51 PM »

Thanks for the replies. How the brand is perceived is important. There must be a reason behind you choosing one company over the other.... other than simply lower fees, have you heard they have good service, do they work with big names or are specialist in their field? I want to find out what is important to employers.
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Jason
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« Reply #4 on: February 27, 2011, 09:12:00 AM »

This is a difficult question.  brand always has something to do with it but I'm not exactly sure what it is (from my point of view). I like to use a recruiter that seems to have the authority to make an on-the-spot decision.  I always believe I am dealing with the individual rather than the organisation, and I prefer the smaller agencies than the large ones.  Some kind of branding that suggests this might work.

A bit like HSBC's "local" bank marketing.
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Bob
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« Reply #5 on: March 03, 2011, 06:46:48 PM »

Good debate here. I've not heard of HSBC's "local" marketing but the thought of it makes me quite literally lmao.
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Jason
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« Reply #6 on: March 04, 2011, 10:19:16 AM »

Good debate here. I've not heard of HSBC's "local" marketing but the thought of it makes me quite literally lmao.

Seriously Bob, they call themselves "The Worlds local bank", very slick adverts but yeah, patently ridiculous on the face of it.
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Bob
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« Reply #7 on: March 09, 2011, 01:57:14 PM »

That does ring a bell now you remind me. Though the truth is I detest all adverts and will go out of my way to not see any. Everything I watch at home is on the Sky plus so I can fast forward them and if I'm at the cinema alone I'll either listen to my iPod or leave the cinema for five minutes while they're on. I guess that leaves the billboards which I must take in I guess but as I said...hate hate hate!
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Jasper9
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« Reply #8 on: March 10, 2011, 10:13:13 AM »

Gullible people will always fall for advertising!   

Branding counts for nothing results do.

Hays may be KNOWN by a lot of people but for the wrong reasons.   I would never use them!
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Jonathan
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« Reply #9 on: March 10, 2011, 01:05:53 PM »

Sadly I think it's more than just gullible people that get sucked in to advertisements. They seep into our conciousness without us even knowing it. And allegedly we in the west are so "free". What a joke. 
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Jason
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« Reply #10 on: March 10, 2011, 02:07:42 PM »

Advertising and marketing works, obviously, otherwise there wouldn't be adverts or marketing.

People who think they are unaffected are easier to sell to, as they think it is just personal choice.
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Jasper9
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« Reply #11 on: March 15, 2011, 01:13:15 PM »

People normally, only buy what they need!

I dont NEED new windows so safestyle can advertise for me to "pick up the pigging phone and dial 0800 106107 now" as often as they like I wont be buying what they advertise.

If you want something then perhaps an advert may persuade you to buy from a particular firm
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Jason
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« Reply #12 on: March 15, 2011, 09:16:58 PM »


If you want something then perhaps an advert may persuade you to buy from a particular firm

True, and the very cleverest marketers / advertisers actually create demand for their products.  Apple, Dell for example.  Hell, Bernard Matthews (GRHS) has to have done this, how else would turkey drummers become popular?
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Jasper9
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« Reply #13 on: March 18, 2011, 03:09:09 PM »

Full of fat and bruised meat!  The coating hides the damage.

I know people from Norwich who worked in his factories!

It didnt do him a lot of good either.
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