Steps To Better Recruitment

Steps To Better Recruitment






Good competitor analysis aids recruitment

Let's look at the need to understand and know your competitors when recruiting and filling job vacancies. What puts you ahead of them as an employer? Why would somebody want to work for you rather than them? In this our fifth tip in a short series of six we look at this crucial aspect of the recruitment process.

In this context the phrase ‘know your enemy' means: know your competitors. Your ideal goal is to become the ‘employer of choice' in your catchment area or sector.  That could just be your local area, but maybe you're looking to employ people regionally or nationally.

Always be aware and keep an eye on your competitors' practices wherever possible  adjust your own recruitment process in accordance with this - either to be able to compete for the same candidates, or to stay ahead of them by doing something different. 

Effectively competing does not necessarily mean copying them. So, for example, if your competitors raise the wages they pay to employees or start offering starting pay that you can't match, your recruitment process needs to be set up to show applicants and candidates why you're the better choice. Advertising that emphasises your other qualities as an employer can help here. Perhaps you have better in work benefits, more holiday, flexible working and so on. Look at lower cost additional benefits which can help you both attract and retain good candidates: consider offering free gym membership or a stakeholder pension plan to your workers or a more flexible way to swap days off. Some larger employers even let workers buy extra days off. Of course in a smaller company this wouldn't be possible but if you're a larger employer give it consideration. These things are very attractive to job seekers. Anyone can advertise that they offer slightly more pay than a competitor but believe it or not jobseekers are actually looking for more than just money. That said of course if you are paying better than the competition, be sure to let people know it!

Think broadly when determining who your competitors are and who might be seeking to recruit the same people as you.  They may not always be in the same industry sector.  This helps you widen your talent pool and find new sources of candidates as well.

For further ideas you might want to read about finding talent in a competitive world in the HireScores.com recruitment knowledge centre.

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