 Staff 'buzz'The answer should be ‘everyone' but far too often its left up to the marketing department or the owner of the business. Simply put, marketing is far too important to leave it to the marketing types. Your organisation's staff - front line and behind the scenes - are potentially one of the best, and most underused, marketing resources at your disposal. Staff ‘buzz' is simply a term for getting everyone involved in spreading the word about your business - and because it comes, not from the marketing department, but from those ‘in the know', the message is all the more credible. www.buzzodle.com is a site dedicated to helping businesses create staff buzz and is certainly worth a peak. Some of our favourite ideas:
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