Marketing Yourself in Recruitment

Landing the right job is about persuading a prospective employer to trade their money and benefits for your skills and labour - in other words it's a simple business transaction like any other. Viewed in those terms landing the right job is like convincing a client or customers to buy your wares - i.e. marketing.

By taking a few lessons from the marketing textbooks you can increase your chances of finding the right job and getting the maximise price for what you have to offer.

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