Is recruitment marketing?

Is recruitment marketing?






Marketing does - and should - include anything that potential customers, partners, suppliers et al may come in contact with - and your recruitment practices certainly fit that bill.

In some ways this is quite obvious - hiring new staff for your next location shows the growth of a business, a big ad in the paper has opportunities for branding and communicating your core message and of course your commitment to certain hiring practices can say as much about you as any press release or billboard (think the recent debates over the BBC's ‘ageist' policies favouring younger presenters or the PR boost enjoyed by a certain DIY superstore through their commitment to hiring retired people).

Perhaps less obviously though are the experiences of the potential candidates themselves and the impression that the recruitment experience can leave - and how likely is it to be passed on to friends, family and future colleagues.

A recent report into the effects of a firm's recruitment practices on its overall brand image suggested that over half of job seekers who feel badly treated in the recruitment process will not purchase products and services and will tell at least 3 other people of their experience.

Of course, these effects are sometimes difficult to quantify for individual businesses - which is, of course, where a site like HireScores.com can be of real benefit to employers.

 

Mark

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