Apple Recruiters Tempt Exemplary Employees

Apple Recruiters Tempt Exemplary Employees






Apple's retail store recruiters are reaching out to employees of other companies, and handing them an enticement card to say, "You're amazing. We should talk" The business-sized card explains on the back why they were handed the card - "Your customer service just now was exceptional." Apple's retail store staff has grown substantially, and expansion plans have accelerated this fiscal year, especially in international locations. The store growth has put pressure on recruiters to keep up with the demand for high-quality recruits. Right now there are about 12,000 retail store employees, and with 35 to 40 stores opening each year, another 2,400 recruits are needed annually.

This business card is being handed out by Apple recruiters to those they daily encounter providing exemplary customer service. The recruiter writes in their contact information on the back of the card, at the bottom.

Apple recruiting card

This is pretty edgy but a really innovative recruiment idea.  Think about it from the employee point of view.  You get given one of these cards by a customer - I don't know about you but I would most certainly be on the website that evening (if not my lunch break!).

Scary for the employer - unless they have been saying the same thing to that individual all week - the amazing bit - not the come work for Apple!

Source: IFO Apple Store

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